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Teachers and Alumni

Irina Bosshard (Kulagina)

Senior Advisor

Professional Competencies:

  • Hospitality Sales & Marketing
  • Development and optimisation of sales process
  • Sales Performance management
  • Business Development
  • Sales motivation and reporting


Moscow State Linguistic University (1989)

Various professional development programs:

Professional Sales Skills (I-III), Foundation of Leadership (Marriott), Strategic Selling (MillerHeiman, Inc.), Finance for non-finance Managers (Marriott), Dynamic Selling, Professional Negotiations skills (Marriott), Dynamic Teams (Marriott), Revenue Management (Marriott), Introduction to Hospitality Management (Cornell)

Work Experience

From 2010 to present time


Managing Director, Consultant and Business Coach


2007 — 2010

Vice President Sales & Marketing and Business Development

Interstate Hotels & Resorts (European Office)

Responsible for Sales and Marketing in all IHR managed hotels in Europe – Russia, Belgium, Ireland and new management contracts aquisition


2004 — 2007

Area Director of Sales and Marketing for the three Moscow Marriott hotels(Marriott Royal Avrora Hotel, Marriott Grand Hotel and Marriott Tverskaya Hotel)

Area Salesofficeof Marriott Hotels in Moscow

Responsible for Sales & Marketing, revenue management, event management in all three hotels.


1999 — 2003

Senior Director of Corporate Sales

Area Sales office of Marriot Hotels in Moscow (Marriott Royal Avrora Hotel, Marriott Grand Hotel and Marriott Tverskaya Hotel)

Responsible for sales and marketing to corporate segment


1998 — 1999

Director of Sales and Marketing

Marriott Royal Avrora Hotel

Responsible for setting up and running the pre-opening sales office, hiring and training staff, setting and implementing sales strategies and procedures, and also developing key accounts in all business segments.


1997 — 1998

Director of Sales

Colony Tverskaya Hotel

Responsible for maintaining the high market share and ADR achieved by the hotel as well as launching a 40 business suites extension project.


1991 — 1997

Sales Assistant, Sales Coordinator, Group sales coordinator, Marketing Manager, Acting Director of Sales and Marketing.

Moscow Aerostar Hotel